“The Most Interesting Man in the World” is giving up beer for tequila.
Actor Jonathan Goldsmith appeared as the sophisticated, eccentric and worldly pitchman for Dos Equis beer for nearly a decade. He’s now promoting Astral Tequila.
In a new ad, the 78-year-old Goldsmith nods at his Dos Equis days by raising a glass of tequila and saying, “I told you I don’t always drink beer.”
Goldsmith appeared as “The Most Interesting Man in the World” for nearly a decade in ads for Dos Equis beer until last year. The company has continued the campaign with a younger actor.
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