Irene Lau
Aiming to promote the strengths of Macau´s convention and exhibition industry and to attract a greater number of renowned MICE events to the region, a delegation of three from the Macau Trade and Investment Promotion Bureau (IPIM) led by IPIM’s executive director Irene Lau, went to Las Vegas, USA, from 14 to 16 October to participate in IMEX America 2014, organized by the IMEX Group.
According to a press release issued by IPIM, IMEX America is currently the largest worldwide exhibition for incentive travel, meetings and events in the Americas. The event has been growing, attracting over 2,600 exhibitors, 2,690 qualified buyers and 10,000 visitors from 150 countries and regions each year.
During the three-day event, IPIM held a promotional session to introduce the business environment and advantages of Macau’s MICE industry.
IPIM’s representatives also visited the Las Vegas Convention and Visitors Authority for friendly exchanges and networking. Both parties exchanged opinions on how their respective governments could support the development of the exhibition industry through incentives and other measures.
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