The exhibition “Swiss Style Now”, will be opened on Friday at 6.30 p.m. at the Tap Seac Gallery.
A statement issued yesterday by the Cultural Affairs Bureau stresses that Swiss design played a pioneering role in the field of graphic design from as early as the 1950s and 1960s, with its singular style which used innovative layouts and fonts, vivid colors and simple geometric lines, gradually becoming popular around the world.
Organized by three Swiss curators, the exhibition is divided in two sections, “Classic” and “Contemporary”, and features a total of 250 works from different generations. It covers graphic designs of posters and book covers, among others, which systematically illustrate the development and evolution of the Swiss graphic design. In addition to the originality of the design, the material and craftsmanship of the work fully demonstrate the ingenuity of the designers. The curators hope to present the audience with a new spectrum of contemporary Swiss graphic design through the exhibition.
The exhibition “Swiss Style Now” will be held until 17 June. Admission is free.
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