GBA roadshows attract 2.8 million visitors

The “Experience Macao, Unlimited” Caravan Roadshow Series across the Greater Bay Area culminated as the last roadshow took place at the ninth stop of the grand tour over the past weekend. The nine roadshows attracted over 2.82 million visitors while KOLs conducted 28 related live streams, engaging more than 190 million viewers cumulatively, according to a statement issued by the Macao Government Tourism Office (MGTO). Last year, the MGTO rolled out the roadshow series across the nine Guangdong cities in the Greater Bay Area – Zhuhai, Zhongshan, Guangzhou, Jiangmen, Huizhou, Shenzhen, Dongguan, Foshan and Zhaoqing. The roadshows were in partnership with the city’s leisure tourism businesses, the mainland’s e-commerce platforms and online travel agencies.

Categories Macau