The Pop Mart Macao Citywalk, a collaboration between the Macao Government Tourism Office (MGTO) and Pop Mart, attracted more than 720,000 visitors from June 6 to September 21, according to the Macao Government Tourism Office (MGTO).
Over the 108 days the installation was open, visitors had the chance to take photos with the figures set against themed displays highlighting Macau’s famous pastries, snacks, cafés, and Macanese specialties at key landmarks across the city, emphasizing the city’s designation as a UNESCO Creative City of Gastronomy.
When the project launched in June, the Macao Government Tourism Office (MGTO) expected it to attract trendy toy enthusiasts worldwide, especially young travelers. Now, MGTO data show the initiative, aimed at boosting local tourism and economic recovery, drew a total of 723,000 visitors across the four districts and the Pop Station.
Alongside the IP-themed installations, a consumption lucky draw was held in four stages, encouraging shoppers to participate using six e-wallet platforms such as MPay, Alipay, and True Money.
During this period, MGTO reported transactions totaling MOP3.64 billion, with 1.63 million users entering the draw and a total of 2.77 million participations recorded.
Online, the campaign’s impact was amplified through over 450 posts and videos on platforms like WeChat, Xiaohongshu, TikTok, Facebook, and Instagram, generating more than 90 million impressions. Meanwhile, offline outreach included TV ads, bus signage, and billboards at the airports in Macau and Hong Kong.
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