In a push to further bolster public participation in the revitalization of Barra District, MGM has earlier collaborated with the Macao Illustrators Association to launch the “Barra District Logo and Visual Identity Design Contest” (Contest) – and the results were officially announced. This initiative, comprising “Student Group” and “Open Group”, received a total of 78 design entries. The winning designs – including Gold, Silver, and Bronze awards along with several Finalists from each category – not only are publicly exhibited at the Former Barra Slaughterhouse Site Corridor, but also have the opportunity to be adopted into the district’s development. The Contest was started off with guided “Introduction Tours”, curated to offer contestants in-depth knowledge of the district’s history, and for them to transform its cultural elements into unique creative works. The whole objective is to turn the public’s innovation and creativity into a fresh impetus that helps enhance the district’s visual identity and foster its long-term development.
Mai Wan Jun and Li Ke Xin, Gold Award Winners of the Student Group, said, “We are delighted to have participated in this competition. Through the guided tours arranged by MGM, as well as extensive research and data collection, we went from being unfamiliar to developing a deep connection with such a significant historical and cultural site in Macau. We believe this contest is valuable and has had a positive impact in promoting Barra District.”
This event also marks an important step in raising public awareness and engagement with Barra District. By inviting submissions from across Macau, MGM aims to transform the perspectives of local creative talents into some captivating visual designs for the district’s heritage buildings. These works not only showcase Macau’s ingenuity, but also embody the public’s respect for the district’s history and their aspirations for its future.
Since July, MGM has launched the “Summer Hype” Series Event at Barra District – in which MGM has strengthened collaborations with SMEs and creative partners across Macau to jointly launch four mega-events. These include leisure photo spots, visual identity design contest, cross-industry retail collaborations, and an illustration exhibition – all designed to transform the Barra District into Macau’s new landmark for trendy lifestyle.
MGM
Avenida Dr. Sun Yat Sen, NAPE, Macau
E info@mgmchina.com.mo
W http://www.mgm.mo/
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