Cathay Pacific is reinforcing its presence in the Guangdong-Hong Kong-Macao Greater Bay Area following recent challenges, including a discrimination controversy. Aiming to recover, the airline inaugurated a new lounge at Shenzhen’s Shekou Cruise Home Port and debuted its first group of mainland attendants. CEO Ronald Lam announced that Cathay Pacific has recovered 70% of its passenger flights in 2023, with a projected profit exceeding HK$8.6 billion. Plans include hiring 5,000 employees in 2024 and adding 1,500 mainland attendants by 2025. Efforts to cater to GBA travelers include Mandarin broadcasts and locally tailored menus. The move signifies Cathay Pacific’s commitment to its homeland and global connections.