Corporate bits | SJM inaugurates Jai Alai Avenue

Jai Alai Avenue was inaugurated on Monday at the Jai Alai Complex, showcasing over 60 famous cosmetics and fragrance brands.

At its 30,000 square foot sight, a significant number of the brands are being introduced to Macau for the first time including Givenchy, Whoo, Balmain Paris Hair Couture, Canvas Beauty, La Biosthetique, Adore, Odile Lecoin, B.C.A.D, Biellee and IDS.

In addition, Jai Alai Avenue offers four decorated “Beauty Rooms” where cosmetics brands can promote new products and share beauty tips with customers. 

The brands will regularly host classes and talk series on beauty and skincare for customers, according to a press statement issued by Sociedade de Jogos de Macau (SJM).

The newly opened Jai Alai Avenue is part of SJM’s Jai Alai Complex, which upon completion will bring a leisure and entertainment complex to Macau, comprising a casino, hotel, restaurants, cosmetics and beauty center, and other retail facilities along with an exhibition space for art and culture.

‘Wise Bro. Dessert’ opens in macau

“Wise Bro. Dessert” has launched its flagship store in Macau and held the opening ceremony at Avenida de Almeida Ribeiro on April 25. The store originated in 2014 from the Hong Kong-based star dessert brand “Cong Sao Dessert” with 13 years’ experience in dessert making.

“Cong Sao Dessert” and “Wise Bro. Dessert” have a total of 38 stores across Hong Kong and Mainland China, including Shanghai, Ningbo, Suzhou, Harbin, Wuhan, Shenzhen, Zhuhai, Sanya.

“Wise Bro. Dessert” has specially launched 44 types of products in the Macau market based on the demand and unique food culture of Macau, with a selection of Longan Sorbet, Durian Pancake, Steamed Egg White with Almond Tea, Mango Milk Shake Custard as signature products. These specialized flavors are offered in addition to traditional flavors such as Sweet Tofu, Walnut Soup, and other traditional desserts to meet the varying preferences of customers in Macau.