Hennessy V.S.O.P — “Very Superior Old Pale” — a Hennessy original, perfectly balanced, universal blend that impresses as much now as the day it was created is proud to unveil a new sleek, more versatile and eco-friendly design that has been carefully conceived to reduce carbon footprint while still upholding Hennessy’s uncompromising standards and constant strive for reinvention.
The newly launched Hennessy V.S.O.P decanter is made of glass sourced in Cognac and northern France, it also features a contemporary reinterpretation of Maison Hennessy’s emblematic bras armé signature, while the packaging improvements include adopting a wood bottle stopper, using coating-free labels made of recycled paper, and producing gift boxes made of coating-free paper sourced from FSC-certified forests.
These measures have yielded concrete results, eliminating 51 tons of plastic from production, and reducing Hennessy V.S.O.P cognac’s carbon footprint by approximately 4%. Each of these steps is in keeping with the LVMH Life 360 initiative for social and environmental responsibility, an environmental performance roadmap that stipulates removing all virgin fossil-fuel-based plastics from the packaging by 2026. By 2030, all of Hennessy’s new products will be eco-designed.