An international conference dedicated to exploring the intersection of business and commercial design will be held in Macau for the first time to explore the ways AI shapes commercial design, architecture, art and more.
Brainstorm Design 2023 will be held on Dec. 6 at MGM Cotai under the theme “Empathy in the Age of AI,” tackling design challenges related to climate change, sustainability, diversity and other issues.
The conference will also focus on the philosophies and working methods great designers bring to their work and examine how established designers can collaborate with global firms.
Brainstorm Design is the latest addition to Fortune’s influential Brainstorm conference series and will feature Fortune 500 executives and the world’s preeminent designers.
Together, the speakers will explore the crucial question of how to achieve business results through design. The event also will welcome experts to share their insights and discuss the latest cutting-edge design tools that are transforming their industries, according to a statement.
“And in a world where more and more decisions are delegated to robots and algorithms, many firms are finding good design more important than ever. At this year’s Brainstorm Design, we will explore the ways in which the world’s leading companies use the methods and insights of designers to stay close to customers, spur innovation, navigate uncertainty, and identify new sources of growth,” said Clay Chandler, Fortune Executive Editor for Asia and Brainstorm Design editorial chair.
This year’s speakers include Tom Dixon, founder and creative director of Tom Dixon; Valerie Casey, SVP and chief design officer at Walmart; Teman Evans, global chief of Design at General Mills; Andrew Lazarow, studio leader at The Lab at Rockwell Group; and Mauro Porcini, chief design officer of PepsiCo., among others. Staff Reporter
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