Matt Ouimet, who leads American’s fourth-biggest amusement park, believes creating memories is more important than thrills and that reaching out to children and young families will result in a lifetime of return trips. He calls it genetic vacation behavior — it’s why tourists go to the same beach or resort town year after year
* Movies: Planet of the Apes
* Books: Land of Love and Drowning by Tiphanie Yanique
* Music: Redeemer of Souls by Judas Priest
* Wine: The Carthaginian Resurgence II
* Food: Fit for a princess
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MEMORY RIDES: or the genetic vacation behavior
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