Billionaire and former New York City Mayor Michael Bloomberg, one of the world’s richest men, has formally launched a Democratic bid for president.
Ending weeks of speculation, the 77-year-old former Republican announced his candidacy Sunday in a written statement posted on a campaign website describing himself as uniquely positioned to defeat President Donald Trump. He will quickly follow with a massive advertising campaign blanketing airways in key primary states across the U.S.
“I’m running for president to defeat Donald Trump and rebuild America,” Bloomberg wrote.
“We cannot afford four more years of President Trump’s reckless and unethical actions,” he continued. “He represents an existential threat to our country and our values. If he wins another term in office, we may never recover from the damage.”
Bloomberg’s entrance comes just 10 weeks before primary voting begins, an unorthodox move that reflects anxiety within the Democratic Party about the strength of its current candidates.
As a centrist with deep ties to Wall Street, Bloomberg is expected to struggle among the party’s energized progressive base. He became a Democrat only last year. Yet his tremendous resources and moderate profile could be appealing in a primary contest that has become, above all, a quest to find the person best-positioned to deny Trump a second term next November.
Forbes ranked Bloomberg as the 11th-richest person in the world last year with a net worth of roughly $50 billion. Trump, by contrast, was ranked 259th with a net worth of just over $3 billion.
Already, Bloomberg has vowed to spend at least $150 million of his fortune on various pieces of a 2020 campaign, including more than $100 million for internet ads attacking Trump, between $15 million and $20 million on a voter registration drive largely targeting minority voters, and more than $30 million on an initial round of television ads.
He did not say how much he would be willing to spend overall on his presidential ambitions, but senior adviser Howard Wolfson did: “Whatever it takes to defeat Donald Trump.”
Wolfson also said that Bloomberg would not accept a single political donation for his campaign or take a salary should he become president.
Even before the announcement was final, Democratic rivals like Bernie Sanders pounced on Bloomberg’s plans to rely on his personal fortune.
“I’m disgusted by the idea that Michael Bloomberg or any billionaire thinks they can circumvent the political process and spend tens of millions of dollars to buy elections,” Sanders tweeted on Friday.
Elizabeth Warren, another leading progressive candidate, also slammed Bloomberg on Saturday for trying to buy the presidency.
“I understand that rich people are going to have more shoes than the rest of us, they’re going to have more cars than the rest of us, they’re going to have more houses,” she said after a campaign stop in Manchester, New Hampshire. “But they don’t get a bigger share of democracy, especially in a Democratic primary. We need to be doing the face-to-face work that lifts every voice.”
Bloomberg does not speak in his announcement video, which casts him as a successful businessman who came from humble roots and ultimately “put his money where his heart is” to effect change on the top policy issues of the day — gun violence, climate change, immigration and equality, among them.
Bloomberg plans to bypass the first four states on the primary calendar — Iowa, New Hampshire, Nevada and South Carolina — and focus instead on the crush of states that vote on Super Tuesday and beyond. It’s a strategy that acknowledges the limitations of entering the race at this late stage and the opportunities afforded by his vast personal wealth.
The campaign will be headquartered in Manhattan and managed by longtime adviser Kevin Sheekey. Wolfson will also play a senior role. MDT/AP
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