Sport as soft power

Multi-city National Games push integration across the GBA: mainland media

[AI-GENERATED ILLUSTRATION]

Analysis

Sport has always been an underrated diplomatic tool in China’s Greater Bay Area (GBA), but this December it’s doing some heavy lifting. The multi-city National Games for Persons with Disabilities and the Special Olympics, running December 8-15 across Guangdong, Hong Kong and Macau, have become an unexpected glue in the region’s integration project.

Though officially a national event, the format is unmistakably a GBA soft-power showcase: shared venues, shared responsibilities, shared spotlight. You don’t get that without political intent.

Chinese state and provincial media have made this very clear. Reports emphasise that the “cross-regional coordination system” for these games is designed to strengthen people-to-people links across the Bay Area, demonstrating the “synergy of three systems and three jurisdictions working toward a common goal.”

Throughout this week, the region has been buzzing with policy shifts, legal convergence, tech conferences and design summits – all pointing to one message: the GBA is tightening its weave.

Legal and policy convergence

Last Friday, Hong Kong hosted the launch of the GBA Lawyers’ Network, announced during the first Guangdong-Hong Kong-Macao Bay Area Lawyers Forum. According to Hong Kong’s Information Services Department, last week, the new network will “facilitate cross-boundary legal services, deepen professional mutual recognition, and expand integrated practice models.” A parallel mainland take from Tencent News framed the move as building legal infrastructure that “supports high-quality development of the Bay Area,” as reported by news.qq.com.

This legal alignment matters because sport-driven integration is pointless without regulatory integration behind it. Athletes crossing borders for competitions are the visible part; lawyers smoothing cross-city enforcement agreements are the part that determines whether future businesses cross them just as easily.

The GBA has always marketed itself as China’s innovation crucible, and early December doubled down on that narrative. Last week, Zhuhai and Macau jointly opened the AIE Expo, a dual-city exhibition of intelligent machinery and electronic products. EastMoney described the opening as a two-city launch model demonstrating industrial cooperation and shared supply-chain ambitions.

Meanwhile, Guangzhou announced the upcoming GBA Low-Altitude Economy High-Quality Development Conference, aiming to position the city as a hub for drones, general aviation and next-gen logistics. The official Guangzhou municipal portal billed the meeting as a cornerstone for the “emerging low-altitude industrial cluster across the Bay Area.” Imagine border-hopping medical deliveries or cross-city air-mobility corridors – “real integration wears a rotor.”

The GBA also reinforced its identity as a cultural and scientific ecosystem. The 2025 GBA Science Forum gathered senior academicians across the region starting December 6, with Nanfang+ noting that the discussions were aimed at upgrading regional science collaboration and strengthening Shenzhen’s role in global innovation investment.

On the cultural side, Guangzhou Design Week and the GBA Future Design Forum (5–8 December) injected creative energy into the region. Sina News quoted exhibitors saying that the Bay Area now offers a “new fusion market of craft, colour and manufacturing power,” aligning design with industrial upgrade strategies.

When you add it up

Sport may be the headline, but the integration story of the Special Olympics is bigger. The games provide the human narrative the GBA needs – a story of movement, unity and shared experience. Behind that, legal networks are forming, innovation expos are pairing cities, science forums are synchronising research priorities, and cultural events are giving the region a shared aesthetic vocabulary.

China is not hiding the playbook. Every mainland media report stresses collaboration, cross-border mechanisms, and multi-city execution. The soft power is in the framing: the GBA is no longer a policy concept but a lived, moving, competing, designing, legislating organism.

And sport, as always, makes the pitch.

Categories GBA Views