Tourism | MGTO marketing plans highlight HKZMB and gastronomy

The Macao Government Tourism Office (MGTO) gathered for three days between June 18 and 21 for its annual meeting with the industry in which, in addition to the review of plans and activities already undertaken this year, they drafted plans for the forthcoming year.

According to a MGTO statement, during the three-day meeting, representatives from different markets evaluated the results of their work over the past year and reported their current projects and the progress of preparations for the next half of 2018. They also discussed new marketing plans which will be carried out in 2019.

Such plans, although not revealed in detail, usually include opportunities to promote Macau through different measures, such as organizing large-scale promotional events, participating in travel fairs, organizing destination presentations and networking sessions for trade, as well as bringing familiarization groups to Macau.

The meeting was attended by a total of 46 market representatives of MGTO, consultants, and representatives of promotional entities from different parts of the world.
The focus for the next year will continue to be creative strategies combined with gastronomic elements to encourage travel to Macau given its new status as a Creative City of Gastronomy.
The Macau Tourism Mascot, named “Mak Mak”, will be part of promotions around the world as one more attraction for visitors from different markets.

During the meeting, MGTO director Maria Helena de Senna Fernandes briefed the representatives on the current tourism situation in Macau and the lineup of major local events in the second half of 2018, which include the 29th Macao International Fireworks Display Contest, the Global Tourism Economy Forum – Macau 2018, the 18th Macau Food Festival, the Macao Light Festival 2018, and the 3rd International Film Festival & Awards.
The tourism head also offered an update on the latest development of the Anim’Arte Nam Van area and the promotional campaign tailored to spotlight Macau’s designation as a Creative City of Gastronomy. She additionally explored the possibilities which will arise after the opening of the Hong Kong-Zhuhai-Macau bridge, primarily focusing on the opportunities to bring more tour operators across to offer new multi-destination itineraries and products under different themes in order to draw more visitors to the Greater Bay Area.