Starting next year, Greubel Forsey will firmly abide by its convictions and no longer use any animal-based product, of any kind or origin, for any of its straps. The Atelier’s specifications for the new plant-based straps are exactly the same as those for its leather straps.
Its principle of pursuing exceptional quality is now being pushed to the extreme: aesthetics, durability, wear, resistance to water, ultraviolet rays, etc. It’s virtually impossible to differentiate between a plant-based strap and its leather predecessor by look and feel, while also making the sacrifice and suffering of animals a thing of the past.
Several color variations will be available, just like the leather straps used today. The same will apply to buckles: with a folding clasp or pin buckle, depending on the model and on the demand. This is yet another innovation, as high-end plant-based straps with a folding clasp did not yet exist in Fine Watchmaking.
A new chapter is being written for Greubel Forsey and this initiative will not remain isolated, as the Atelier is currently working on new responsible developments, in the short and medium term.
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