Smartphone ride-hailing service Uber is placing a bet on motorcycles in the Thai capital, adding motorbike rides to its arsenal of on- demand services.
Uber announced yesterday the launching of its UberMOTO service in Bangkok as a pilot project for services specifically developed for cities in emerging markets.
The new service is not original in concept or execution. Motorcycle taxis are a long-standing tradition in many Southeast Asian cities, becoming especially popular after the economic boom of the 1980s brought an onslaught of new cars jamming city streets.
The Buzz | Uber launches motorcycle ride-hailing service in Bangkok
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