Corporate Bits

Hennessy partners with NBA for new limited edition

Hennessy and the National Basketball Association (NBA) expanded a global partnership, making Hennessy the first “Official Spirit of the NBA”.

“Hennessy is thrilled to shine a light on this season’s new and vibrant Hennessy V.S.O.P NBA 2023 Limited Edition,” the cognac producer said in a statement. The brand-new gift box and the bottle include the logos of the two iconic brands, designed with a bright orange gift box, mimicking the basketball texture.

“As for the sumptuous cognac itself, the distinctiveness of Hennessy V.S.O.P lies in its adaptability, versatility and harmony; as a grape-based spirit, besides being perfect on its own or on the rocks, it blends beautifully with fresh fruits, spices and soda without ever losing its character and taste,” the group added.

The limited edition is now available at selected retailers.

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