The origin of Krug x Music dates back to over a century ago, as love for Music has been the unsung muse for many members of the Krug family. In today’s ever-changing world, the House recognises and embraces its duty to go beyond traditional boundaries, and to connect with Krug Lovers through a universal language that transcends cultures, borders and linguistics; one which can evoke deep sensations at the core of the shared human experience. At Krug, Music is considered the natural tool to forge such a powerful connection with its global community network.
Building on the notion of food pairing and translating this idea into music, Krug invites guests to experience Krug Grande Cuvée 170ème Édition through a Music Pairing. Every year, Krug invites artists to translate their perception of the new Édition of Krug Grande Cuvée into music. This year, the House takes the Music Pairing experience to another level with a visual display to complement the tasting.
With the purchase of Krug Echoes Limited Edition, the highly coveted limited edition Krug Grande Cuvée 170ème Édition gift box, Krug Lovers will be able to access The Krug Studio experience, which is curated by multi-talented composer and Krug Lover, Ozark Henry. He explores the act of the creation of Krug Grande Cuvée 170ème Édition, from the Cellar Master’s inspiration to the final performance of 195 highly talented musicians. This immersive, soundsorial journey will open gateways to a new dimension, enhancing each sip and revealing new facets of Krug Grande Cuvée 170ème Édition.
