Myanmar is planning to implement digital marketing to develop the country’s hotels and tourism sector, so as to increase promotional work to attract visitors from Macau and Hong Kong, Myanmar News Agency reported Sunday.
The move was discussed by Myanmar Minister of Hotels and Tourism, U Ohn Maung, and Chairman of the Hong Kong Macau Myanmar Chamber of Commerce and Industry, Lin Khin Wan, in Nay Pyi Taw on Saturday.
Their discussions covered matters such as arranging training courses, increasing information and communication technology experts in the ministry, providing required suggestions and technical assistance on the establishment of tourism web portals and arranging study tours by Hong Kong travel agencies to Myanmar.
Myanmar will use appropriate digital technology to reduce manual systems while carrying out the ministry’s office work, which will reduce the use of paper.
Myanmar has granted visa-on- arrival to travelers from China including those from Hong Kong and Macau SARs starting from Oct. 1 last year along with visa exemptions for Japanese and South Korean visitors.
Myanmar attracted over 2.84 million tourists as of October last year, according to the Hotel and Tourism Ministry. MDT/Xinhua