Nova Mall is trying to attract tourists away from the Greater Bay Area by offering products and brands that the neighboring region does not have, according to Shun Tak Holdings Limited, owner of Nova Mall.
Speaking on the sidelines of an event, Vincent Tung, director of Group Marketing Department of the conglomerate said that during the pandemic, the group placed its focus on attracting local residents by launching promotions and opening new retail stores.
“It’s interesting because residents came to Nova Mall more frequently during the pandemic because they could not leave [out of Macau] so they came almost every day or every week,” said Tung.
“The border reopening has given the business another chance and we hope to attract GBA tourists,” the executive added, adding that he hopes the recent breaking of Guinness World Record in “the largest display of origami stars” will “create a photo spot for tourists and residents.”
Yesterday, the world’s “Largest Display of Origami Stars” was unveiled at the mall, breaking the record with about 57,552 origami stars.
Speaking on the malls’ occupancy rate, Tung said that the stores at the mall are about 87% occupied, noting that the mall is seeing an influx of people every weekend, as its main shops include IKEA, the CGV movie theater, Toys R Us, and the Taste supermarket.
However, Tung noted, “we do not expect much [business growth]. Of course, the more, the better for our business. I hope we can attract more foreign brands to Macau now that the gate is open and provide a different retail experience for our citizens.”
Currently, the mall is working on strengthening its promotion efforts in the Greater Bay Area in a bid to accelerate the city’s retail and tourism sectors. Staff Reporter
