Offbeat | Andra Day to appear on 40 million Coke cups at McDonald’s

Andra Day wants to inspire people to rise up while drinking a Coke.
The Grammy-nominated singer’s image and lyrics from her standout single “Rise Up” will appear exclusively on more than 40 million Coca-Cola cups at select McDonald’s throughout the country, Coke officials told The Associated Press yesterda. Day’s appearance on the red-and-white cups is an extension of the recently launched “Share a Cup and a Song” lyrics program.
The cups will be available May 2.
“I really hope this gives people a simple reminder to persevere,” Day said. “That’s what the song is all about. That’s why I like this Coke campaign, because it makes you inspire community. I hope people are able to see the encouraging stories through this.”
Purchasers of the cups can also view the short film documentary “I Rise,” inspired by Day’s single “Rise Up.” The film can be watched on a cellular device after scanning a cup using Shazam’s new image recognition technology.
The film features four African-American women, showcasing the impact they’re making in their communities.
“We believe Andra has a very special, timeless voice that needs to be heard,” said Umut Ozaydinli of Deviant Ventures, a marketing agency for Coca-Cola. “We are very happy we are able to use this great platform provided by Coke and McDonald’s to introduce her to new audiences. Her song ‘Rise Up’ has all the elements of an anthem. She’s going to be an artist to remember for years to come.”
Ozaydinli said Day will be the first music artist to appear on a Coca-Cola cup during the company’s partnership with McDonald’s.