Promoting the integration of sports tourism to showcase the unique vibrancy of Macao
As Macao’s annual international sports extravaganza, the 72nd Macau Grand Prix, roared into town Nov. 13-16, major sponsor Sands China engaged the community with special events and brought its popular Grand Prix interactive pop-up booth back to The Venetian Macao, sharing the thrill of the global sporting event with residents and tourists alike.
The Grand Prix Fun Zone returned to the area outside The Venetian Theatre Nov. 8-16 with a series of free parent-child interactive activities themed on motorsports, drawing over 3,000 visits. Visitors to the pop-up booth took the wheel at race simulators, raced remote control cars on a Guia Circuit track, and painted their own model race cars at a creative workshop. Visitors could also watch big-screen live feeds of the races at the booth.
During the races, Sands China and the Noah Family Mutual Aid Association ran a charity sales booth, providing a platform for residents and visitors to purchase the cultural and creative motorsports themed products designed by their members. The association is committed to assisting local young people and those in need in developing their own values through psychological counselling and community care services.
Additionally, Sands Cares Ambassadors hosted underprivileged families from Macau IN Volunteer Group to experience the races from the grandstand Nov. 15. The outreach event was carried out under the company’s Sands Cares corporate citizenship program to promote the building of a harmonious and inclusive community.
Since 2007, Sands China has introduced a multitude of events encompassing culture, tourism, and sports. The company’s large-scale sporting events demonstrate its commitment to promote the development of sports and the integration of sports tourism. Sands China often utilises such events to host youth clinics and community-focused events to engage further with the community and maximise the positive impact on the city.
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