Brief

Shenzhen brands shine at Milan Fashion Week

The Shenzhen Futian Fashion Event, held at Milan’s prestigious Palazzo Reale during the Fall/Winter 2024/2025 Milan Fashion Week, marked a significant moment for Chinese fashion on the global stage. Showcasing the creativity and market potential of Shenzhen’s fashion industry, brands like KAVON, NEXY.CO, and CHLOSIO presented their latest collections. NEXY.CO drew inspiration from the legendary Chinese heroine, Mulan, embodying resilience and elegance, while KAVON’s founder, Mary Ho, celebrated the heritage and wisdom of Chinese women. CHLOSIO aimed to portray the confidence and independence of modern Chinese women. Supported by the Futian District Government and organized in collaboration with the International Fashion Strategic Committee and the Italian National Chamber of Fashion, this event underscored the innovative and high-quality trajectory of Shenzhen’s “Futian brands” in the fashion industry.

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