Shopping events to boost sales as year nears closure
Three shopping festivals will be held near year-end with the 12th Macau Shopping Festival partnering with Chinese travel app Ctrip to boost consumption.
As introduced by the organizing body, this year the festival will exclusively collaborate with tourism promotion platform Ctrip Global Shopping and launch certain campaigns. To enjoy privileges offered during the festival, totaled to over MOP 26 million in monetary value, consumers will be required to log in to the app and obtain e-coupons each day.
Although the organizing body comprises local financial institutions Bank of China (Macau) Ltd., ICBC (Macau) Ltd. and Macau Pass, it was not confirmed that they will run their own shopping privileges.
Timed alongside the Macau Consumer Carnival and organized by the Economic and Technological Development Bureau (DSEDT), the festival is expected to positively effect the local economic recovery by stimulating consumption, the organizing body added.
Meanwhile, this weekend will see the second A+ Child Education, Baby and Mommy Products Expo, as well as the 15th X’mas Shopping Festival on the first weekend in December at the Macau Tower. The event organizer wants to create synergies with the Macau Food Festival, which is organized until December 4 off from the Macau Tower.
The organizer of the parenting product expo will host several competitions for parents and infants to have photo opportunities, besides elevating the atmosphere of the event. Lucky draws will also be hosted to give away massage chairs to winners.
ICBC (Macau) Ltd. will be a partner of the event. Its November-born clients will automatically get pastry coupons. In addition, November-born persons under the age of 11 will also be gifted with pastry coupons. The organizer stressed that coupons will be given on first-come-first-served basis.
The Christmas event, on the other hand, will have a festive mood and highlight products that are good for celebrations.
The two events will see nearly 100 companies setting up 150 booths.
Tourism official
confident in arrivals
Speaking on the sidelines of a press conference, Nick Hoi, deputy director of the Macao Government Tourism Office (MGTO), reiterated his confidence in tourism arrivals.
He hoped the events that will be held over the last two months will bring the daily arrival count to 20,000.
Further promotions targeting non-Guangdong mainland visitors will be conducted as Air Macau has reported growing numbers of flights and passengers from these origins.
Hoi added the Covid-19 situation is the current glitch in the resumption of group tours from mainland China.
