The Buzz | Ford unveils new Taurus influenced by China
With its newest Taurus, Ford is joining the race to appeal to Chinese business buyers by offering bigger, more luxurious back seats. The Taurus, Ford Motor Co.’s first full-size sedan in China, is part of what CEO Mark Fields says is a multiyear effort to expand the U.S. automaker’s range of offerings in the country.
Ford joins rivals including General Motors Co., Mercedes Benz and Volvo Cars that have created extended versions of their standard sedans to appeal to Chinese buyers who have drivers and ride in back. That market segment is growing faster than China’s overall sales, which are decelerating.
The sedan was unveiled ahead of this week’s Shanghai auto show. It is due to be produced at a new USD760 million Ford factory in Hangzhou, southwest of Shanghai.
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