Tourism board promotes Macau GP on Cathay Pacific flights

Campaigns are being conducted with airline companies to promote the Macau Grand Prix (GP), such as screening marketing videos on Cathay Pacific flights, the local tourism chief said yesterday.

On the sidelines of the religious rituals for the Macau GP yesterday morning, director of Tourism Maria Helena de Senna Fernandes was asked how the car racing event – marking its 70th edition this year – is being marketed.

The official said campaigning with airline companies is an advertising channel. Promotional videos of the Macau GP are being played on Cathay Pacific flights, for example, to raise awareness of the event and persuade Hong Kong-bound passengers to visit Macau for the GP.

In response to questions about the projected hotel occupancy rate, the tourism official said relevant data had not yet been collected, but said hotel bookings had been satisfactory recently.

She expressed confidence that the local hotel occupancy rate may surpass 90% during the two weekends of this year’s Macau GP. She hoped the variety of activities that will be held in November will create interconnecting synergies.

To celebrate the event’s 70th edition, the Macau GP organizing committee has decided to split – or expand – the normally one-weekend event into two. aL