In view of further promoting Macau brands, MGM and the Industrial Association of Macau launched the “MGM Macau Premium Product Promotion Program”. By strategically tapping into MGM’s competitive edges, the Program will adopt an overarching approach – including increasing purchases, upgrading business, utilizing the impact of social media influencers and more – to maximize exposures for “M-Mark”, Macau brand and Made-in-Macau products, in a bid to elevate the competitiveness of SMEs and build-up reputation of homegrown brands. The pivotal objective is to encourage the Macau’s industrial transformation and enhancement, with an aim to achieve Macau’s economic diversification.
At the inauguration ceremony of the Program, MGM inked a purchase agreement of over MOP 1 million with Long Tin Group (Long Tin), a decades-old local brand specialized in Cantonese barbeque and preserved meat, as a pragmatic gesture to fulfill the Company’s commitment of increasing “M-Mark” related SME purchase. MGM and Long Tin will develop a lineup of new crossover products of preserved meat and sausage, available for sale at MGM’s retail locations. The two parties will also apply “M-Mark” for these products to add more “M-Mark” products to the market.
With MGM’s continuous support towards the “M-Mark” scheme co-organized by Industrial Association of Macau and Macau Productivity and Technology Transfer Center (CPTTM), the Company has previously encouraged and helped its suppliers to achieve “M-Mark” certification. Considering that the majority of “M-Mark” applicants are SMEs from the food industry, MGM signed an agreement of cooperation with CPTTM to co-organize the “MGM Food Hygiene and Safety Management Course”. Participants will receive the internationally recognized HACCP training certificate upon completion of the program and passed its examination, which are fully funded by MGM.
On top of increasing purchase amount and introducing food safety management program, MGM, the Industrial Association of Macau and CPTTM have started a new round of visits to the local SMEs, in view of encouraging them to apply for “M-Mark”. The Program will also roll out a series of strategic promotions, one of them being the promotion of “MinM Plaza”, a retail and exhibition center for high-quality “Made-in-Macau” products setup by the Industrial Association of Macau to the mainland Market. MGM will give out a MOP100 vouchers of “MinM Plaza” along every hotel package booking made through MGM’s official Wechat shop, C-trip and Meituan within a limited period, which will attract more visitors and increase cashflow for “MinM Plaza”. MGM also plans to organize roadshows at the back-of-house areas of its properties with “MinM Plaza” to promote “M-Mark” products to over 10,000 team members.
Increasing online exposure is also another key focus of the Program. MGM has funded and produced a series of short videos, titled “Macau’s Hustle and Bustle”, to promote “M-Mark”, Macau brands and “Made-in-Macau” products in “MinM Plaza”. The series was premiered during the event and will also be uploaded onto MGM’s official RED account and other online platforms to attract visitors. At the same time, MGM will continuously invite a total of 30 KOLs to promote “MinM Plaza” through social media postings and livestreaming.
MGM
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E info@mgmchina.com.mo
W http://www.mgm.mo/
