In an era in which technology is increasingly influencing societal health, the potential for backlash grows alongside innovation.
At the Fortune Brainstorm Design event at MGM Cotai yesterday, Gadi Amit, founder and principal designer of NewDealDesign LLC, shared his vision for creating technology that connects people while aligning with human values.
In a conversation with Nicholas Gordon from Fortune, Amit emphasized the critical need for design that enhances quality of life rather than undermines it.
Amit articulated a pressing concern about the negative impacts of technology on mental health, stating, “As technology’s impact on society’s health grows, so does the risk of a backlash.”
He believes designers hold a unique responsibility to foster connections through their work. By prioritizing human values in design processes, he argues that it is possible to create products that “reduce harm and promote well-being.”
His work includes the design of the Fitbit, which revolutionized the wearable technology market, and contributions to various sectors such as health, computing, and electric vehicle infrastructure.
Throughout his career, Amit has been at the forefront of innovative design, leading projects for major brands like Google.
His firm has garnered more than 100 design awards, reflecting a commitment to excellence in both functionality and aesthetics. “We mold strategic thinking with tactical brilliance to achieve bold and tangible market impact,” he explained, underscoring the studio’s dedication to impactful design.
Moreover, Amit’s commitment to crafting user-centered designs was recognized when he received the National Design Award from Michelle Obama in 2013.
At the heart of Amit’s philosophy is the belief that technology should serve as a bridge between people rather than a barrier.
He advocates for designs that are not only functional but also emotionally engaging. “Innovation should enhance our quality of life,” he asserted, highlighting the need for products that resonate with users on a deeper level.
Amit also pointed out alarming trends related to mental health among young people, exacerbated by excessive digital engagement. “We need to create designs that support emotional well-being,” he urged, calling for a shift in how designers approach their work.
As industries evolve and societal expectations shift, Amit’s vision offers a roadmap for future innovations.
By embracing a design philosophy rooted in empathy and connection, he believes it is possible to mitigate the risks associated with technology while maximizing its potential benefits for a better future. Nadia Shaw
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