FUTURE PAVILION | Portuguese companies showcase the future of technology

A fog screen projection and an interactive shop window that allows us to quickly access product information and prices are just two of the technologies on display at the Future Pavilion, which is open until today at the Friendship Square.
Brought to town by LoginPT, a Portuguese platform for the promotion of tech companies, which was created by the National Association of IT and Electronics Companies (ANETIE), the fair opened on Wednesday and showcased products and services from 12 Portuguese enterprises that are eyeing the Chinese market.
Eduardo Pinto, project manager of visual arts studio “We Are Interactive,” told reporters yesterday that his company had been invited to display some of their multimedia products here. Among them is a fog screen projection, which easily captures the attention of those dropping by the Pavilion.
Also known as a vapor screen, it displays messages and videos through a system that uses haze machines or water vapor to create a semi-transparent wall – a kind of thin “fog curtain” – that serves as a translucent projection screen.
“We produce multimedia content, especially for corporate events or for brand-
launching events. We are not only sitting at a computer and designing stages; we strive to create interactive products that are custom-
made,” he stressed.
Mr Pinto acknowledged that LoginPT’s project helped them to get a first sense of the market here: “This is our first step into this market. We have already made a few contacts, and let’s see if they bear fruit.”
The vice-president of ANETIE, António Ramos Costa, stressed that the Pavilion helps companies to showcase recent technologies that have been developed in Portugal. “These are existent technologies that will be part of our future on a daily basis one day. Some of these technologies will take more time to mature, while others are quite cemented,” he added.
According to Mr Costa, these technologies – the first non-military water drone is among them for instance – address a global market, as they can be used and implemented across the globe.
The Future Pavilion has been to other cities across the world, namely Madrid, Warsaw, Rio de Janeiro, Cape Town and Maputo. Macau wraps it up as the Future Pavilion’s roadshow comes to an end. Mr Costa stated, “Macau is the right place to start off in China, as there’s a connection with the Portuguese community here,” which he says facilitates communication and perhaps will allow a smoother entry for these companies into the mainland Chinese market.
Having opened yesterday to mainly address companies interested in this type of technology, the Future Pavilion opens today to the general public.
LoginPT was launched three years ago as a platform for the promotion of IT companies.
The Future Pavilion project was funded by ANETIE and by European Union funds.