Gov’t bureaus hold seminar on retail sales techniques

Hong Kong sales trainer Brian Cha

The Macao Government Tourism Office (MGTO) and Consumer Council held a seminar yesterday titled “Sales Technique Seminar: To be the best in retail sales,” the first activity under its collaborative initiative “Certified Shop Scheme.”

The seminer was held with the aim of equipping retail personnel with practical sales techniques and enhance service quality, thus creating enjoyable shopping experiences for locals and visitors.

The two government bureaus have introduced the collaborative initiative “Quality Tourism Services Accreditation Scheme” (QTSAS) which has crossover with the “Certified Shop Scheme” this year, extending QTSAS to the local retail sector.

The joint statement noted that the inter-departmental cooperation is in place to encourage and support the retail sector to consistently enhance service quality, and to protect the interests of consumers.

In the seminar yesterday, Hong Kong sales trainer Brian Cha was invited as the keynote speaker to share sales tips and techniques with approximately 360 sales participants from Macau’s “Certified Shops.”

Cha spoke on a number of topics including understanding the real reasons driving customers to make a purchase, how to build mutual trust faster, and how to drive repeat purchases.

Last year, the keynote speaker was also invited to share his insights in a workshop under the “Celebrity Mentor” Workshop Series co-organized by MGTO and a local industry partner.

MGTO acting director Cheng Wai Tong said that he hopes industry professionals can be well-equipped as the composition of visitor source markets is becoming increasingly diverse as a result of the development of the Guangdong-Hong Kong-Macau Greater Bay Area and the Hong Kong-Zhuhai-Macau Bridge.

“Certified Shops” that receive grade A or A- in the assessment this year and fulfill prescribed industry categories will be automatically enrolled in QTSAS.

The qualified retailers will then be selected as “Star Merchant Award” winners in QTSAS for the retail sector and receive the “Star Merchant Award” accreditation which is valid for one year.

Through this collaborative initiative, both QTSAS and the “Certified Shop Scheme” can be promoted at the same time to visitors. LV