GPDP issues first fine against cold call marketing

For the first time, the city’s Office for Personal Data Protection (GPDP) has issued a fine for a case of random cold calling. Recently, the GPDP issued the fine to parties involved in the cosmetics industry, who cold called numbers seeking business.

According to the GPDP, the office has been receiving complaints about marketing tactics, with the complaints worsening in 2019.

In response to the complaints and the subsequent investigation, a local cosmetic company was fined a total of MOP110,000 for two violations.

For the first five months of the year, the GPDP has investigated 15 cases, double that during the same period last year.

According to the GPDP, as is typical for such cases, many difficulties were faced during the investigation.

Currently, the Office is conducting investigations into multiple cases, and it considers it to be inappropriate to disclose details from those cases.

In addition, the Office appeals to the public to cautiously respond to such sales calls and to avoid providing personal information or accepting invitations before confirming the caller’s identity.

The GPDP said that it will continue to combat the illegal handling of personal data.

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