IFTM partners with firm for tourism metaverse

The Macao Institute for Tourism Studies (IFTM) and Senge Data Technology Macao Ltd. (Senge) have signed a strategic cooperation agreement committing both parties to establishing and operating a “Joint Laboratory on Culture and Tourism Metaverse.” Their cooperation will be implemented in the areas of industry-education integration, talent cultivation, and commercial application, promotion and generalization. Also, the two parties aim to build a demonstration base of metaverse-based culture and tourism in Macau and a digital tourism economic infrastructure, through the study and application of metaverse technology, popularization and the market development of smart tourism, the creation of smart campuses and the optimization of smart education.