IFTM to offer new B.Sc program in business & communication

The Macao Institute for Tourism Studies (IFTM) will launch a brand-new Bachelor of Science degree program in International Business and Innovative Communication (IBIC), the institute has announced. It added this is a timely response to the demand from local industries. The IFTM said the IBIC is divided into three major academic areas: communication, language and culture, and business management. It covers areas including business management, international trade, communicative technology, innovative content creation and data analytics, offering students an in-depth understanding of global business and communication environments.