Macau consumer satisfaction holds steady

A new survey from the Institute for Sustainable Development (ISD) at the Macau University of Science and Technology (MUST) has found Macau residents’ consumer satisfaction has largely stabilized.

On a 100-point scale, satisfaction with clothing and footwear purchases scored 75.4, a slight increase of 1.21% from 2023. Satisfaction with dining and drinks, however, dipped 1.79% to 71.2, primarily due to a decline in the “value for money” index.

MUST conducted the 2024 Consumer Satisfaction Index Survey from March 19 to April 11, gathering responses from 919 Macau residents.

“The results are more stable than expected,” said Li Yanchen, Assistant Professor at MUST’s Faculty of Business.

“Last year saw a sharp rebound as the economy recovered, but this year the indices have remained relatively flat, which is a positive sign of industry efforts.”

The survey also found consumer satisfaction in Zhuhai has surpassed Macau for two consecutive years, both in dining and clothing/footwear. Li said factors like transportation, service, product variety, and exchange rates play a major role.

“We hope local merchants will continue improving product quality and stabilizing prices to provide good value for consumers,” Li added. Howard Tong