Melco’s roadshow in Cyprus promotes Macao to European and Middle Eastern markets

Supporting the SAR government’s plans to promote international travel and boost tourism in Macao, on September 17, Melco Resorts & Entertainment hosted the second in its series of ‘Glow Your Way to Macao’ events, this time in Cyprus, to promote Macao’s status as a top travel leisure and business destination.

Showcasing Melco’s steadfast commitment to promoting Macao as a global hub for both leisure and business travelers, Melco announced it has set up sales offices to promote the city in Singapore, Hong Kong and the Philippines, and is currently in the process of setting up a sales office the Republic of Cyprus.

To appeal to travelers from European and Middle Eastern countries, Melco invited approximately 150 guests from the Cyprus government, Macao SAR government, travel agencies, business associations and media representatives from across Europe, the Gulf Cooperation Council (GCC) countries and Macao to the event hosted at City of Dreams Mediterranean.

Attendees were introduced to Macao’s diverse historical and cultural offerings and attractions, as well as Melco’s unparalleled and award-winning hotel, entertainment, dining, and exhibition facilities.

Melco Chairman and CEO Mr. Lawrence Ho said, “As a prominent integrated resort operator deeply rooted in Macao, we are thrilled to host our second ‘Glow Your Way to Macao’ event at City of Dreams Mediterranean. It serves as a testament to our support for the SAR government’s drive to attract further international travelers the city, and to expand Macao’s visitor sources in alignment with the “1+4” diversified development strategy. We are thrilled to support the Macao government’s efforts to promote the city’s gastronomy, sporting events, culture, heritage and the creative arts as it continues to diversify and bloom. We are confident that Macao will grow to become an even more cherished and popular destination for travelers from Cyprus, the broader European and GCC market, as an exciting and remarkable city for visitors to immerse themselves in electrifying excitement.”

Mr. Andreas Gregoriou, Head of Presidency, Cyprus, said, “It is a great pleasure to welcome the Macao Authorities to Cyprus for this roadshow, showcasing Macao’s potential as a global destination for leisure and business travel. Cyprus, with its strategic location at the crossroads of Europe, Asia, and Africa, offers unparalleled access to markets in the wider Mediterranean, the Middle East, and beyond. As a member of the European Union, Cyprus serves as a gateway to one of the largest and most diverse economic zones in the world.”

Director of the Macao Government Tourism Office Ms. Maria Helena de Senna Fernandes, said, “Macao and Cyprus have much in common and great room for cooperation in tourism and beyond. Helped by Melco Resorts & Entertainment’s City of Dreams Mediterranean and its Macao Sales Office in Cyprus, I believe that we can spark a long-lasting friendship and cooperation between our two destinations. We look forward to joining hands with Macao’s integrated resort enterprises to create more cooperation and jointly expand the international visitor source markets.”

Mr. Sam Lei, Director of Commerce and Investment Promotion Institute (IPIM) of Macao SAR, said, “As we strive to enhance Macao’s MICE development, it is great to see Melco continue to implement initiatives to promote the city and its MICE infrastructure to overseas markets, this time to audiences in Europe and the GCC. We will continue to leverage Macao’s unique advantages by collaborating with cross-sector stakeholders to attract more professional and international events, and make the ‘Golden Calling Card’ of Macao as an international metropolis shine brighter.”

Speaking about the efficacy of Melco’s Cyprus roadshow, Mr. Alan Ho, Chairman, Macao Association of Convention, Exhibition & Tourism Sectors; said, “In the past we have outreached to clients mainly from the Western European and Southeast Asian markets. This roadshow has enabled the industry to reach out to new and potential professional audiences and buyers from Northern European and Middle Eastern markets. The clients we have met have shown deep interest in Macao, and we have already fixed an itinerary for the Romanian tourism association in November as a result of this visit. It has also been a great chance for us to introduce Macao’s MICE offerings to Middle Eastern business owners, as well as promoting the city’s potential as a window for investment opportunities in the Greater Bay Area.” Mr. Alan Ho was among the event’s esteemed guests of honor, together with Mr. Iao Chi Heng, Vice Chairman, Macao Federal Commercial Association of Convention & Exhibition Industry; and Ms. Poon Kit Sze, Vice Chairman, Macao Leisure Tourism Services Innovation Association.

Lawrence Ho

Andreas Gregoriou

Maria Helena de Senna Fernandes

Sam Lei

Alan Ho