MGM’s international brand engagement program “Lion IP” has been honored by the Pacific Asia Travel Association (PATA) Gold Awards 2023, with the “Grand Title” in Marketing and the “Gold Award” in Heritage.
This year marks the second time MGM received the top prize at the PATA Award.
Pansy Ho, chairperson & executive director of MGM China, said, “We have incorporated Lingnan culture into our tourism product development and ushered in Lion IP as an international cultural tourism brand. The program reinvigorates the image of Macau, while also fosters Macau’s development.
“In Lion IP, we have harnessed the power of originality and technology to create a wide range of events including sports contests, art exhibitions, high-tech theatrical performances,” Ho added.
In this year’s PATA Gold Awards, MGM’s two Lion IP-focused entries – “Turning A Traditional Cultural Symbol Into A Marketing Catalyst” and “Rejuvenating and Appreciating” clinched “Grand Title” in Marketing and the “Gold Award” in Heritage, respectively.
