MGTO boosts city promoting on social media

The Macao Government Tourism Office (MGTO) is partnering with mega e-commerce platforms such as Tripadvisor and Expedia in the fourth quarter to boost arrivals in the SAR. The office said in a statement that it has opened 24 platforms of destination marketing pages on social media in mainland China, Hong Kong, the Taiwan region, Japan, Korea, Thailand and Portugal. For market diversification, the office has also collaborated with widely influential mainstream media including the BBC, CNBC and The Economist, major e-commerce platforms, celebrities and social media key opinion leaders coming to Macau for events. As of October, some 100 travel influencers worldwide have been invited to experience and spotlight innovative “tourism +” in Macau.