New organizers to sell Grand Prix as a local brand

The new Macau Grand Prix Organizing Committee (COGPM) aims to sell the Grand Prix as a trademark brand of Macau, supported by efforts from the cultural and creative industry, the president of the Sports Bureau of Macau (ID) Pun Weng Kun told the Times. The comments were made after the conclusion of the first meeting of the new organizing committee held yesterday evening at the Grand Prix Tower building.
“In this new committee we are now going to have a subcommittee of branding with the aim of providing support to the development of the creative and cultural industries and also of promoting the Macau Grand Prix brand,” Pun said. He added that by linking the promotion of the Grand Prix brand with the artistic output of the cultural and creative industries, “Macau residents and tourists will recognize that there are very good products in this field.”
Pun clarified that “the idea is to develop a range of products using elements related with the GP and not just its logo.”
The new committee was made official on March 9 by order of the Chief Executive that was published yesterday in the Official gazette (BO). The organizing body will be composed of 29 members all nominated by the Secretary of Social Affairs and Culture, Alexis Tam, who also presides over the committee.
Among those to be represented in the organizing body will be a delegate of the Cultural Industries Fund and “six people of recognized merit in the fields of tourism and sports in Macau.”
Pun Weng Kun, president of ID, will coordinate the COGPM, succeeding João Manuel Costa Antunes who has undertaken that role for the past 27 years.
On previous occasions, the president of ID told the Times that the fact that it will be the first time that ID organizes the Grand Prix does not worry him since “the team will be basically the same, just with more people helping,” adding that: “I trust our team in this matter.”