Corporate Bits

Nova Mall brings Monchhichi to celebrate Chinese New Year

Nova Mall is celebrating the Year of the Dragon with a special event called “The Year of the Dragon Monchhichi Carnival.”

The event features giant “Monchhichi lovebirds” dressed in traditional Chinese New Year costumes.

“Nova Mall proudly continues its annual Chinese New Year tradition with the exciting launch of the ‘Let’s Celebrate the Year of the Dragon with Monchhichi at Nova Mall’ campaign,” said Paul Lee, general manager of Nova Mall.

The mall also has game booths with Chinese New Year-themed activities where shoppers can win prizes. A pop-up store offers exclusive Year of the Dragon Monchhichi merchandise.

Shoppers can receive limited-edition Monchhichi red packets and vouchers for the game booths by making purchases at the mall. Additionally, there will be a lion dance performance on the third day of the Chinese New Year to bring blessings and good luck.

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