Sands China trade show hits Tokyo

Aspect of yesterday’s meeting in Tokyo

Sands China will kick off its Meetings, Incentives, Conferences and Exhibitions (MICE) roadshow in Tokyo, Japan later today, just one of numerous international trade fairs which seek to promote the company’s MICE and tourism offerings in key markets.
According to Sands representatives, the roadshow, which is being held at the Conrad Tokyo hotel, will attract more than 120 Japanese travel agent invitees and other interested parties in an effort to motivate more business clients to host their meetings and conferences in Macau.

A meeting was held yesterday between Carolina Cheung, Sands China’s senior manager for Destination Marketing, representatives of brand experience and event marketing company, Jack Morton, and staff at the Conrad Tokyo ahead of the main event today. The parties discussed some of the operational arrangements for today’s events.
Organizers say that the roadshows event will include a banquet, a presentation and a variety of performances, some of which will be delivered by entertainers from The Venetian Macao.
Tokyo is the fourth show out of a planned 11 that will comprise Sands China’s set of international trade fairs. It follows similar shows in Beijing, Shanghai and Osaka, the latter of which was held on Tuesday. Organizers say that further trade fairs are planned for Seoul, Hangzhou, Xiamen, Taipei and Guangzhou, with two Indian dates in Mumbai and New Delhi provisionally penned for July.
Aside from visitors from mainland China, South Korea, Taiwan and Hong Kong are major sources of tourism in Macau, followed by visitors from Japan and Malaysia. Organizers say they are hoping to drive visitors from those regions they believe have the potential for growth. They are not planning a similar event in Hong Kong as they believe the market is already informed of Macau’s offerings.