Seminar on Singapore-style business strategies

The Macau Trade and Investment Promotion Institute (IPIM) organized a training seminar, titled “Best Practices of Marketing, Branding and Promotion of Singapore Enterprises.”
Last week’s event targeted local SMEs and young entrepreneurs and focused on the successful business strategies of Singapore. It attracted the participation of over 130 representatives from business associations, SMEs and new enterprises from different sectors.
Gloria Batalha Ung, Executive Director of IPIM, attended the event’s opening ceremony and explained that IPIM is dedicated to providing a multi-dimensional “One-Stop Service” for local and overseas investors. She also commented that Singapore has a concrete foundation in enterprise and brand development.
According to a press release issued by IPIM, a wide array of topics were discussed during the seminar, including an overview of Singapore’s business and SME development; branding strategies and the importance of branding; and successful cases of retail on e-commerce platforms. During the Q&A session, speakers invited from Singapore gave their insights on how enterprises in the island city-state utilize technology and innovation in running their businesses.
A study trip to Singapore will be organized in the second quarter of the year, constituting the second part of the enterprise training.