Some visitors have a new stop on their tours: Hamas’ destruction in the south

A new kind of tourism has emerged in Israel in the months since Hamas’ Oct. 7 attack. For celebrities, politicians, influencers and others, no trip is complete without a somber visit to the devastated south that absorbed the brunt of the assault near the border with Gaza.

Jerry Seinfeld, Elon Musk, Michael Douglas, former presidential candidate Nikki Haley, and Ivanka Trump and Jared Kushner are a few who have visited, at times posing for photos in front of burned-out homes. Many Israelis, including soldiers and security officials, are also visiting on organized trips.

“It’s our personal story, but it’s also the story of all of the state of Israel,” said Irit Lahav, spokeswoman for Kibbutz Nir Oz, who gives many of the tours.

A quarter of the approximately 400 Nir Oz residents fell victim to the attack. Hamas militants killed more than 20 and kidnapped over 80. In the dining hall, a wall of post office boxes is plastered with stickers — red for killed, black for kidnapped, blue for released.

While it’s uncomfortable to open the community to visitors, she said it’s important for people to “come here and smell the burned smell of death, to imagine your friends or parents here.”

Hamas militants killed around 1,200 people as they rampaged through southern Israel, and kidnapped around 250. Health officials in Hamas-run Gaza say more than 37,000 Palestinians have been killed in the war that followed.

Prior to Oct. 7, Lahav ran a tourism company. Now she has turned those itinerary-building skills to the kibbutz where she grew up. Her tour includes the spot in the fence where Hamas militants stormed the kibbutz, along with small details that humanize the scale of destruction, like the candy eggs that melted when the general store was torched.

Many of the kibbutzim and towns that experienced the worst destruction are closed to the public, accessible only via organized tours like those for dignitaries or celebrities, or by invitation from a resident.

Nir Oz decided that the guides must be residents. Rena Bazar, who lives with most of the community in temporary housing elsewhere, is among those giving tours.

At first, it was difficult to return to Nir Oz. She didn’t like the idea of strangers on the lawns and in the dining hall with its bullet-riddled windows. But eventually, she understood the importance of helping visitors understand not just what happened, but also what life had been like before Oct. 7.

“I want to make it less about the combat and more about the personal stories of people who were there,” Bazar said.

For visiting dignitaries and VIPs, trips to Israel have long included stops at famous religious or cultural sites, such as the Western Wall, Masada, the Sea of Galilee or the Church of the Holy Sepulcher, and the national Holocaust memorial, Yad Vashem. The visits to the battered kibbutzim and border towns are the latest way to build support and solidarity with Israel’s allies abroad.

Other parts of southern Israel are open to the public and encouraging visitors — both foreigners and Israelis from elsewhere. MELANIE LIDMAN, KIBBUTZ NIR OZ, MDT/AP