Since the Rua da Felicidade pedestrian area was established last year, more than 10 new shops have been added, and several others are preparing to open soon.
There are plans to incorporate additional elements of the night-time economy and provide support to small and medium-sized enterprises to enhance their business environments, according to president and vice chairman of the Wynn Macau’s board of Directors, Linda Chen
Speaking on the sidelines of a recent event, the executive said that before the Labor Day Golden Week, Rua da Felicidade will host local brand fashion shows and a music festival.
Additionally, concerts and food promotions will occur at the gaming operator’s properties to enrich tourists’ experiences.
Chen said organizing various activities and adornments during holidays, as well as promoting small and medium-sized enterprises through online platforms, will contribute to raising awareness of the new street.
Gaming operators are revitalizing historic neighborhoods and landmarks as part of their commitment and pledge to the government following the gaming law overhaul. Staff Reporter
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