Melco Resorts & Entertainment has been named winner of the 2023 Pacific Asia Travel Association (PATA) Gold Award’s Marketing Hospitality category for its Melco Style x B. Duck @ Studio City campaign.
Melco was selected as the category winner from 108 entries received from travel and tourism organizations by PATA’s independent judging panel.
David Sisk, COO of Macau Resorts, said, “Our Studio City campaign was strategically designed and implemented to highlight and heighten the breadth of offerings available across our integrated resort, including its hotel accommodations, attractions, entertainment and food and beverage, and to attract visitors from Macau and beyond.”
The Company’s Studio City x B.Duck marketing campaign ran in three distinctive phases between August 2022 and April 2023 which featured seasonal tie-ins with the 2022 FIFA World Cup and Chinese New Year.
