The Ordinary’s is launching Caffeine and Escin to hydrate, tone and tighten tired-looking skin. According to a 2024 Mintel study, many consumers are now linking changes in their skin to everyday realities: 35% point to lack of sleep, and 46% cite increased stress. The connection between stress and skin health has been well established, but as research shows, prolonged sleep loss can heighten the body’s stress response, weakening collagen fibres, slowing skin repair, and speeding up skin aging. Put simply: when the body is tired, it shows up on your skin.
Sleep deprivation is now a global epidemic, with only 18% of Japanese consumers satisfied with their sleep, 30% of US adults sleeping less than seven hours per night, and 49% of Australians saying their daily routine does not provide adequate opportunity to sleep all or most of the time. And although ingestible solutions like caffeine have long been go-to remedies for fighting fatigue, overreliance can also contribute to tiredness by disrupting sleep, reducing sleep quality, and increasing daytime sleepiness,
Statistically speaking, you’re probably tired right now and as research shows us, so is your skin. Over the past five years, social media has popularised countless ways to “wake up” tired-looking skin-from ice rollers and facial baths to gua sha, DIY masks, and 30-minute red light therapy sessions. While these methods may show instant rejuvenation, they are often difficult to master, time-consuming, uncomfortable or costly.
Introducing The Ordinary’s Caffeine 3% + Escin 1% Face Serum – an energizing formula designed to reduce visible signs of fatigue, leaving skin looking more rested and refreshed. This lightweight emulsion, powered by lab-synthesized caffeine and escin, works to reduce visible redness within 4 hours, and boost radiance and skin hydration after a single application, maintaining moisture throughout the day. With continued use, it works to lift, firm, and smooth the skin, promoting a more toned and refreshed appearance. By toning and tightening the skin, this serum helps combat the look of tiredness and puffiness for a more defined, awake-looking appearance. IS
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