‘China Travel with Chinese Films’ to boost tourism

The ‘China Travel with Chinese Films’ campaign, which aims to boost tourism in China by leveraging the popularity of Chinese films, was launched in Macau and Hong Kong during the weekend. The campaign, organized by the China Film Administration and China Media Group, also aims to create themed travel routes to enhance international interest in Chinese culture and revitalize inbound tourism. On the same day, the Chinese blockbuster ‘Ne Zha 2’ premiered in Hong Kong and topped the opening box office for animated films in the region.