Culture City accolade to boost exchanges with different markets: MGTO

Authorities will make good use of the “Culture City of East Asia”  award to promote the SAR, according to Macao Government Tourism Office (MGTO).

Speaking to the press on the sidelines of the G2E Asia kick off yesterday, director Maria Helena de Senna Fernandes said that there will be a series of different types of activities in 2025, and that the city will conduct exchanges and cooperate with some cities in South Korea and Japan.

These include inviting relevant cities come to Macau to participate in activities such as float parades, and other cultural activities.

Echoing the same sentiments, Cultural Affairs Bureau (IC) director Deland Leong remarked, “we also hope to promote exchanges and mutual learning between Chinese and foreign civilizations, and speak to the world on behalf of China.”

Meanwhile, when asked about the number of international tourists visiting Macau during the summer holidays, Fernandes said that this year’s goal is to exceed two million international tourists. She believes that the current momentum is good and hopes to promote relevant work through cooperation with different airlines to attract more overseas tourists.

She also said that in addition to participating in travel exhibitions in Asia, the authorities are considering whether to increase efforts to participate in exhibitions in other remote tourist source markets or places next year.

The MGTO has been promoting the city to different markets recently, with the latest being Korea, having held a roadshow in Seoul’s largest mall.

The SAR has been awarded the title of “Culture City of East Asia 2025,” where the government noted that the designation will serve as an opportunity to further enrich Macau’s cultural content, improve the public cultural service system and infrastructure, and promote exchanges among civilizations.

The final evaluation of the title was held in May this year, according to the office.

The Culture City of East Asia program is an art and culture event launched by China, Japan, and South Korea. Each year, the three nations will name one or two cities from each country as the “Culture Cities of East Asia” to promote cultural exchanges and cooperation. Staff Reporters