G2E Asia | AI can improve experience for gaming guests, expert says

The combination of facial recognition cameras and Edge Artificial Intelligence (Edge AI) applications can help Integrated Resorts (IRs) better understand their guests and help them provide a service that caters to their guests’ interests, as well as improve their experience and security, Claude Hochreutiner, Internet of Things expert, said at an online conference held yesterday as part of the program of the Global Gaming Expo (G2E) Asia.
Hochreutiner explained that there are several applications in which this technology can work positively for IRs, giving the example of the gaming rooms, in which he said that operators are suffering from the same lack of customer data as in the retail industry.
“Like retail, physical stores lack knowledge about the consumers, what they pick or like, etc. While in the online market, operators know pretty much everything about their clients. Through this technology, it is possible to analyze posture, expression, and body language (for example) that can lead to a better understanding of what the guests want or are more comfortable with,” Hochreutiner said. “It is also possible to track guest’s behavior at the gaming floor and understand how they behave,” he noted.
Added advantages also can come from the use of the technology in the dashboard cameras of shuttle buses and other IRs vehicles, monitoring drivers’ safety on the road.
“The system can identify the driver but, more than that, it can detect if he is eating, smoking, or using his phone while driving, as well as to detect states like drowsiness and others that can pose a risk in [almost] real-time,” he said, noting that such factors can also contribute to the improvement on the experience offered to the IRs guests and namely those from the VIP market share.
Questioned on what he believes will be the next major development related to AI technology, Hochreutiner said that upcoming developments in audio detection, recognition and use, which will soon be unveiled, will represent a major step forward not just in voice-controlled devices but also in conversation detection and noise cancelation and filtering, he said.
In his introduction, the speaker noted that since the revolution caused by closed-
circuit television systems and more recently, the use of IP cameras, AI cameras will be the next innovation to disrupt the market.