Nearly 30,000 people participated in the programs and outreach activities of this year’s Macao Art Festival, which was themed “Invigorate.”
“The overall ticketing rate reached nearly 90% and nearly 6.6 million people were exposed to online advertising,” the Cultural Affairs Bureau (IC) said in a statement.
The organiser said it had actively strengthened the public’s interaction through new media platforms by launching themed games to link the contents of the programs with the participants’ anecdotes, reaching an online game engagement rate of 9,000.
“The programs were highly sought after and tickets were almost sold out,” the IC said in a statement.
The 32nd MAF featured a wide range of activities including dance, theatre, and children’s programs, aiming to promote arts to different types of audiences.
A number of outreach activities were launched, including workshops, talks, backstage tours, community tours, art performances and food home deliveries, and accessibility services.
This year, the MAF had a total budget of 24 million patacas, 14% more than in 2021, when the total budget was 21 million patacas.
Organizers said that there is a much larger program than in 2021 and that this is why the budget is higher this year. The MAF has moved from 18 to 27 activities or events on the program and from 44 to over 100 for the extended and outreach program.
Meanwhile, in terms of visual arts, the exhibition “Wild Imagination: Contemporary Ink Art in Guangdong-Hong Kong-
Macao from 2000 to 2022” will end June 19.
