New media channel launched on public transport

“TDM needs to be closely aware of the media transformation”, Manuel Pires

TDM programs about Macau will be broadcast on public transport, after the public broadcaster yesterday signed off on a partnership with media company Long Han Television Broadcast Co.
A new media channel called “Hot Channel” was launched yesterday by the media company, with China Travel Service (Macau) and TDM showing as supporting entities.
Currently, up to 120 buses have been equipped with  televisions to air the new TV channel. Forty of those buses are from TCM, while the remaining 80 buses are from the Macau New Era Public Bus Company, disclosed May Cheong, assistant director of the media company.
The company is aiming for full coverage of the bus network with its newly launched channel, where programs on travel and food, as well as local history and information, are among the first batch to air. The plan will likely be realized, since another 120 buses will be equipped with TVs in an upgrade process that is expected to be completed before the middle of next year. The channel also features text alerts about local news in three languages: Chinese, English and Portuguese.
A company representative told the media that an increasing number of firms are becoming interested in this media platform for their advertising campaigns. According to her, the bus operator Transmac, which reportedly has 120 buses equipped with TVs, also plans to introduce 120 more televisions to its bus fleet. Transmac has a partnership with a company called “MOME Media and Marketing,” which runs its own TV channel.
The president of the TDM Executive Committee, Manuel Pires, told reporters that the media company was in talks with the ferry service provider TurboJET to explore business opportunities. He stated that in the near future commuters might enjoy TDM programs on the ferries between Hong Kong and Macau.
“TDM needs to be closely aware of the media transformation; new media is a fact. Nowadays many use cellphones to watch TV,” he said. “Let me tell you that we have started to negotiate not only with buses, but also with other public transport operators.” Staff reporter